Marketing User Guide | Buyer Intel Accelerator — Content, Intel, Strategy & Review Tools

Overview

The Marketing sidebar is organized into six sections. There is no Sales/Marketing tab switcher — that's Enterprise only. Marketing users get a single sidebar with everything in one view.

Section	What You Do There
Intel	Buyer Intel Docs and Persona Podcasts
Strategy	GTM Assessment, Messaging Playbook, Cold Email Sequence
Ask	Research queries — Ask the Buyer and Ask the Committee
Review	Content review and audit tools
Create	Content Studio, Lead Magnets, Slide Deck Builder, Infographic Builder, Competitive Intel
Dashboard	View activity and usage

Trial plan: Strategy hub shows GTM Assessment only (Messaging Playbook and Cold Email Sequence are not available). The Ask hub is empty on Trial. The Create hub has Slide Deck Builder, Infographic Builder, and Competitive Intel — but no Content Studio or Lead Magnets. Upgrade to Starter or Pro to unlock full access.

Before You Generate Anything: Set Up Product Context

Every content output pulls from your product context. Without it, outputs are generic.

Click your profile icon (top right)
Go to Account Settings → Product Context
Paste your product homepage URL → click Extract
Or type a product description manually
Click Save

Once saved, all generated content reflects your product name, value props, and positioning.

Intel Hub

Buyer Intel Docs

A structured research brief on a specific persona — background, priorities, likely objections, what they care about.

Credit cost: 10 credits (free if cached for your persona + product combination)

Go to the Intel hub → Buyer Intel Docs
Choose a persona → click Generate

Persona Podcasts

Unlock podcast-style multi-speaker audio for a persona session.

Credit cost: 10 credits per audio unlock

Audio is generated using Google Gemini TTS with multiple speaker voices.

Strategy Hub

Trial plan: Only GTM Assessment is available on Trial. Messaging Playbook and Cold Email Sequence require Marketing Starter or Pro.

GTM Assessment

A comprehensive go-to-market analysis — positioning, market fit, messaging strategy, and recommended channels.

How to generate:

Go to the Strategy hub
Select GTM Assessment
Confirm your product context and personas are set
Click Generate

Credit cost: 20 credits (highest-cost feature)

What's included:

Current positioning analysis
Market fit assessment against your selected personas
Messaging strategy recommendations by persona
Recommended GTM channels and sequencing
Gaps and risks in your current approach

Note: Run this at the start of a campaign or launch cycle — it's a strategic document, not something to regenerate frequently.

Messaging Playbook

A full messaging guide for your product — positioning statement, value props by persona, objection responses, and proof points.

Available on: Marketing Starter and Pro only

How to generate:

Go to the Strategy hub
Select Messaging Playbook
Confirm your product context is set
Click Generate

Credit cost: 7–15 credits (per-section pricing — you pay per section generated)

What's included:

Core positioning statement
Value props mapped to each of your 3 personas
Objection handling by persona
Proof points and supporting evidence

Cold Email Sequence

Outbound email sequences tailored to your ICP and product context.

Available on: Marketing Starter and Pro only

How to generate:

Go to the Strategy hub
Select Cold Email Sequence
Choose a target persona
Click Generate

Credit cost: 3 credits (standalone feature)

What's included:

Multi-touch email sequence
Subject lines for each email
Persona-specific value prop in the opening
Clear CTAs throughout

Ask Hub

Trial plan: The Ask hub is empty on Trial — no sub-features are available. Upgrade to Marketing Starter or Pro to access Ask the Buyer and Ask the Committee.

Marketing users have two Ask sub-features. There is no Ask the Expert in the Marketing plan — that's a Sales-only feature.

Sub-Feature	What It Does	Credits
Ask the Buyer	Pre-call buyer coaching — mindset, priorities, likely reactions	2 per query
Ask the Committee	Buying committee deal strategy — who influences what, how to approach each	2 per query

How to use:

Go to the Ask hub
Select Ask the Buyer or Ask the Committee
Type your question → click Ask

Review Hub

The Review hub contains five content review and audit tools. Available on all Marketing plans including Trial.

Tool	What It Does
Ad Copy Review	Review and critique ad copy against your ICP and positioning
Language Audit	Audit messaging for clarity, buyer resonance, and alignment with your value props
Credibility Challenge	Test your claims — identifies unsupported assertions and weak proof points
Competitive Reality Check	Evaluate your positioning against competitive alternatives
Content Reviewer	General content review for any marketing asset

How to use:

Go to the Review hub
Select the review tool
Paste or upload your content
Click Review

Credit costs vary by tool and content length.

Create Hub

The Marketing Create hub content depends on your plan tier.

Marketing Trial: Slide Deck Builder · Infographic Builder · Competitive Intel
Marketing Starter and Pro: Content Studio · Lead Magnets · Slide Deck Builder · Infographic Builder · Competitive Intel

Content Studio

Available on Marketing Starter and Pro. Generates five types of marketing content.

Content Type	Credits
Ad Copy	1
Social Post	1
Blog Post	5–6
Landing Page	5–6
One-Pager	5–6

How to use:

Go to the Create hub → Content Studio
Choose content type
Choose a target persona
Click Generate

Lead Magnets

Available on Marketing Starter and Pro. Generate four types of lead magnets tailored to your ICP and product.

Type	What It Is	Credits	Best Used For
Cheat Sheet	Quick-reference one-pager	3	High-volume distribution, events
Playbook	Step-by-step guide for a key challenge	5	Content marketing, thought leadership
Scorecard	Self-assessment tool your prospect fills out	7	Top-of-funnel engagement, website gating
Benchmark Report	Data comparison showing where they stand	15	Mid-funnel, justifying urgency

How to generate:

Go to the Create hub → Lead Magnets
Choose a lead magnet type
Choose a target persona
Click Generate

Tip: The scorecard is the highest-converting lead magnet format for B2B SaaS. Generate one for your top persona first.

Slide Deck Builder

Available on all Marketing plans including Trial.

Go to the Create hub → Slide Deck Builder
Choose a template (3 options)
Choose a target persona
Click Generate
Download the PPTX file

Credit cost: 5 credits

What's included:

15 slides: title, problem, solution, value props, use cases, social proof, competitive differentiation, pricing overview, CTA
Dynamic persona-specific infographic embedded as a slide image
Industry-tailored language throughout

Tip: Generate one deck per persona. A CFO deck and a VP Sales deck will have meaningfully different framing even for the same product.

Infographic Builder

Available on all Marketing plans including Trial.

Go to the Create hub → Infographic Builder
Choose a persona or industry focus
Click Generate
Download or export

Credit cost: 5 credits

Infographics are persona and industry-aware — the visual framing reflects the priorities of your selected buyer type.

Competitive Intel

Available on all Marketing plans including Trial. Enter one competitor and up to 5 URLs for a persona-aware competitive analysis.

Credit cost: 10 credits per analysis

What's included:

Strengths and gaps (persona-aware)
"What Real Users Say" — pulled from real reviews
Competitive bullets for campaigns and battle cards
Key differentiators

Export options: Markdown · Word (.docx) · Competitive Concerns Infographic

Next Steps

Credits & Plans — manage your balance and upgrade
Troubleshooting — known issues and fixes