Buyer intelligence for B2B sales and marketing.
Most B2B teams go into calls and campaigns with a LinkedIn filter, not a buyer profile. BIA builds buyer intel briefs for 100+ enterprise buyer types in under 5 minutes. That same research takes 40 minutes in ChatGPT and still comes back a company overview. ZoomInfo tells you who to call. BIA tells you what they actually care about. Built for mid-market and enterprise teams working $10K+ deals.
Walk in knowing their metrics, their landmines, and their language.
Not their job title. Their objections, their risk tolerance, and what moves them.
See the full sales intelligence page →"Saw you're expanding the team in Q2? How are you thinking about ramp time for the new AEs?"
"Rep attrition is probably killing 20% of your quota before it starts. Mind if I share how three of your peers solved it?"
Tell it the role and company. In under five minutes you have a brief that answers: what their boss is holding them accountable for, what they'll challenge you on, and how to frame value in their language — not yours. You've already heard the hard objection before you pick up the phone.
Your champion told you the committee is bought in. This shows you who isn't and what they're protecting. Walk in knowing the political map before anyone shows it to you.
Translates your product story into the language this buyer uses to justify decisions internally. What you say in the room is what gets repeated in the room you're not in.
The objection that kills your deal isn't the one you prepared for. Hear how this buyer type pushes back before it costs you the meeting.
Barry Flanagan. Citrix, VMware, then six years at ControlUp growing ARR from $2M to $50M owning Americas and APAC revenue. BIA is the tool I wish I'd had on every one of those deals.
Read the story →Two audio formats for every persona we've recorded — Deep Dive and Messaging Playbook.