Questions, asked twice or more.

ZoomInfo/Apollo tell you who to call. BIA tells you what they actually care about. The data layer (contact info, intent) and the intel layer (buyer intel brief) solve different problems.

Standard pack is 100+ enterprise buyer types, growing every week, across B2B SaaS, banking, healthcare, manufacturing, legal, and more. Persona add-on packs let you unlock additional verticals as a one-time purchase.

It's trained on real B2B sales transcripts plus the buyer-type vocabulary library. After each sim, you get a transcript with red flags marked and language alternatives suggested.

Yes — every profile generates a shareable link. Pass it along to your team with no extra cost.

Less useful below ~$10k ACV. The math doesn't make sense — you'd spend more time researching than closing. BIA shines from mid-market up.

CRM and sales tool integrations are on the roadmap. Today, every brief and playbook can be copied or downloaded for use in your workflow.

Personas are static. Decision-making profiles are built from current measurable behavior — what this role is funded to fix this quarter, what their board is asking about. They update; personas decompose.

Yes — the buying committee map is built for it. Each profile names the champion, blocker, funder, and technical evaluator with what each one cares about.

Every profile comes with a hook formula library — subject lines, ad headlines, landing-page leads — structured by what cuts through for this buyer. Most teams use it as a starting brief for their writers, not a finished asset.

Yes. A writing style selector sits above the content picker in Content Studio and Lead Magnets. Standard removes junkwords like 'seamless' and 'best-in-class.' Differentiation-First leads with what separates you from the category default. Clarity-First strips jargon for buyers who distrust marketing language. Your choice persists across sessions.

BIA sits before the campaign, not after. Output goes into your ESP, ad platform, or CMS as copy briefs — not as another tool to log into during execution.

Yes — and several do. The buyer-vocabulary section is the most-cited input for positioning. Generate a brief specific to the buyer type you're launching into.

Shareable links work the same. Pass briefs to your agency as copy briefs — no login required on their end.