The things you keep avoiding in business are getting more
The things you keep avoiding in business are getting more expensive. The message you keep drafting but never send. The decision you keep circling.
The mistake you do not want to admit. The conversation that follows you from meeting to meeting.
Dr. Shadé Zahrai shares a simple story every professional should hear.
Cows move away from the storm. Bison walk into it. One delays the hit.
The other gets through it faster.
That is how avoidance works at work. The hard thing does not disappear because you avoid it. It waits.
Then it gets heavier.
By the time you finally say what needs saying… You have usually spent weeks carrying the weight in silence.
Save this before avoidance becomes your default setting.
5 signs you are acting like the cow:
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You keep “thinking about it.” ↳ Name the decision you are avoiding.
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You rewrite the message until it says nothing. ↳ Say the hard sentence plainly.
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You wait until you feel ready. ↳ Move while your voice still shakes.
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You call it patience when it is fear. ↳ Ask what gets worse if you wait another month.
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You hope the problem will sort itself out. ↳ Own the part that needs your voice.
This is where people lose time quietly.
Not because they do not know what to do. Because they know, and still avoid it. They notice the tension.
They rename it as “bad timing.”
They tell themselves they need one more week. Then one week becomes three months. The bison mindset is not about being fearless.
It is about walking toward the thing that only gets heavier when you back away. You still feel the wind. You still feel the discomfort.
You still know it may not go perfectly.
But you stop pretending the storm is behind you. And that is when the work finally starts moving again.
video credit: shadezahrai
♻️ Repost for a friend who’s calling avoidance “bad timing.” 🔔 Follow @BarryFlanagan to stop letting hard conversations get heavier.