Marketing User Guide

Get value from Buyer Intel Accelerator in your first 15 minutes

A step-by-step guide for new Marketing users — from sign-up to your first buyer doc, messaging playbook, or content review.

Open the App →
Contents
  1. Before You Start
  2. Sign Up & Complete Onboarding
  3. Pick Your First Win
  4. Your Next Steps
  5. Quick Reference: The 5 Hubs at a Glance
1

Before You Start

⏱ 2 min read

The Buyer Intel Accelerator (BIA) is built for marketing teams that need to understand their buyers better and create positioning that actually lands. The Marketing side has 5 hubs — each is a set of focused tools. You don't use them all at once. You pick based on what you need right now.

By the end of your first session, you'll have picked one hub, created your first asset, and know exactly what to do next week.

What you'll accomplish

What you'll need

Go to gtmrevenu.ai/SimulatorV10/ and click Sign Up.
2

Sign Up & Complete Onboarding

⏱ 5 min

Step 1: Go to the App and Select Marketing

Open gtmrevenu.ai/SimulatorV10/. You'll see Sales and Marketing options. Choose Marketing.

Step 2: Create Your Account

Enter your email and set a password. Confirm via email.

Step 3: Understand Credits (30 seconds)

Credits are your tool budget. Different tools cost different amounts:

Tool typeCost
Review tools (Ad Copy, Language Audit, etc.)1 credit each
Content Studio (ad copy, blogs, social, etc.)1–5 credits per piece
Ask Hub (Marketing Advisor, Committee Advisor)2 credits / msg (paid only)
Slides, Infographic5 credits each
Buyer Intel Doc, Messaging Playbook, Competitive Intel, Audio10 credits each
GTM Assessment20 credits

Trial = 40 credits. Paid plans from 150–250+/month. Credits reset monthly.

Pro tip: With 40 trial credits, you could run 40 content reviews, or create 4 buyer intel docs, or mix it up: 1 intel doc (10) + 1 messaging playbook (10) + 20 reviews. Try the reviews first — they give fast feedback at just 1 credit each.

Step 4: Add Your Product

Write 2–3 sentences describing what your product does. The AI uses this to personalise every output. You can update it anytime.

Step 5: Pick Your First Buyer Persona

Choose one buyer role you want to focus on — VP of Demand Generation, CMO, Product Marketing Manager, etc. You can add more personas later. Start with one.

Step 6: You're In

Five hubs appear on the home page. Pick your path below.

Choose your first win from the three paths in Section 3.
3

Pick Your First Win

Pick the path that matches what you need most right now.

Path A
Understand Your Buyer → Intel Hub
Best if you're new to a persona, launching a campaign, or need to align your team on who you're targeting.

What it is: Research deep-dives on your chosen buyer persona — their priorities, pain points, how they evaluate solutions, the language they use internally, and how to position your product for them. The AI uses your product description to make it specific to what you sell.

The tools

Buyer Intel Docs

A written deep-dive on your chosen buyer. Covers top 3–5 priorities, pain points, how they evaluate solutions, the internal language they use to justify purchases, likely objections, and how to position your product specifically for them. Download as PDF and share with your team — sales and marketing working from the same buyer truth.

Audio Overviews

Same intel as the doc, but as a podcast-style MP3. Multi-speaker format. Drop it in Slack for the team or listen on the way to a stakeholder meeting. Useful for distributed teams who won't read a doc but will listen to a 10-minute brief.

How to use it

  1. Click Intel Hub (first icon on the home page)
  2. Click Buyer Intel Docs
  3. Select your buyer persona
  4. Optionally set a focus ("how they evaluate AI tools" or "priorities for 2026")
  5. Click Generate — takes about 2–3 minutes
  6. Read in the app or download the PDF

What you walk away with

  • A research brief you can share with your entire GTM team
  • The internal language your buyer actually uses — gold for copy and positioning
  • A "How to Position Your Product" section you can paste straight into a campaign brief
  • Objections pre-loaded so your content pre-empts them

10 credits per doc — free if cached.

Go to Intel Hub. Pick your buyer persona. Generate the intel doc. Share it with your team before your next campaign brief.
Path B
Build Your Messaging → Strategy Hub
Best if your positioning feels generic, you're launching a new campaign, or you need a messaging source-of-truth your whole team can use.

What it is: Tools that build your positioning and messaging framework from the ground up — starting with what your buyer actually evaluates, not what sounds good in an internal brainstorm.

The tools

Messaging Playbook

A 6-section positioning guide built around your product and chosen persona: (1) Top 3 Priorities — what this buyer cares about most; (2) Value Prop Canvas — your product mapped to their real needs; (3) Objection Responses — the 5–8 pushbacks you'll face plus word-for-word responses; (4) Discovery Questions — 10 questions to uncover buyer needs; (5) Competitive Positioning — where you win and lose; (6) Bottom Line — your one-sentence core message. Download and use as the source document for all your campaign messaging.

GTM Assessment

A structured readiness check. BIA evaluates how strong your current positioning is, whether you're addressing the right pain points, what gaps exist between your message and what this buyer actually needs, and what to prioritize in the next 30 days. You get a scored assessment with specific recommendations. Use it to align your team on messaging priorities before a launch.

Cold Email Generator

Once you have your messaging, this writes persona-tailored cold emails for campaigns. Built on buyer intel, not templates — mentions their actual priorities and positions your product as a fit. Refine with follow-up instructions: "Make it shorter," "Lead with the social proof," "More direct CTA." 1 credit per message.

How to use it

  1. Click Strategy Hub (second icon on the home page)
  2. Click Messaging Playbook
  3. Select your persona and make sure your product description is saved
  4. Optionally set a campaign focus ("product launch" or "ABM to Fortune 500s")
  5. Click Generate — takes 2–3 minutes
  6. Download the playbook and share it as your team's messaging brief

What you walk away with

  • A messaging playbook that's the north star for all outreach to that persona
  • Word-for-word objection responses ready for sales enablement
  • A single Bottom Line message for your hero headline and subject lines
  • A readiness score (if you ran the GTM Assessment) showing where your positioning is strong and where it isn't

10 credits Messaging Playbook   20 credits GTM Assessment   1 credit / msg Cold Email

Go to Strategy Hub. Generate a Messaging Playbook for your top buyer persona. Use it as the brief for your next campaign.
Path C
Review Your Existing Content → Review Hub
Best if you have ads, emails, or pages running now and want to know if they're landing — fast wins at 1 credit each.

What it is: Five tools that score and improve your existing marketing content through the buyer's eyes. Paste what you have. Get specific feedback and rewrites. Each tool costs 1 credit and takes under a minute.

The tools

Ad Copy Review

Paste your ad copy (LinkedIn, Google, Facebook — any format). Scored on buyer relevance, clarity, and conversion potential. You get a scored report plus a rewritten version you can use immediately.

Language Audit

Paste any marketing copy. BIA finds vendor-speak and corporate jargon and rewrites it in the language your buyer actually uses to justify purchases internally. Example: "leverage data-driven insights" → "see exactly which deals are moving fast and which ones are stuck."

Credibility Challenge

Paste a specific claim you're making (e.g., "Reduce sales cycle by 40%"). BIA shows what a skeptical buyer will question, how to pre-empt that objection with proof points, and which claims are hardest to believe so you can strengthen them.

Competitive Reality Check

Paste a competitor's claim or your positioning. BIA cross-checks it against real customer reviews (G2, Capterra, analyst data) and tells you: is this claim accurate, what do actual customers say, and how does your product compare. Persona-aware — results are filtered through your chosen buyer's priorities.

Content Reviewer

Paste any piece of marketing content — blog post, one-pager, email, landing page copy. Scored through the buyer's eyes: does this speak to my priorities, is this relevant to me, does this move me forward in my decision? Section-by-section feedback with rewrites.

How to use it

  1. Click Review Hub (third icon on the home page)
  2. Pick the tool that matches your content type
  3. Select your buyer persona
  4. Paste your content into the text box
  5. Click Review — takes 30–60 seconds
  6. Read the scored feedback and use the rewrites

What you walk away with

  • Scored feedback on your current content — know what's working before you scale it
  • Ready-to-use rewrites in buyer language — not corporate speak
  • Specific proof points to add to your weakest claims
  • Competitive context sourced from real customer reviews

1 credit per review — run as many as you need.

Go to Review Hub. Paste your best-performing ad or your homepage hero copy. See how it scores. Use the rewrite in your next campaign.

Which path first?

  • Path A — if you're new to your market or need buyer research your whole team can align on
  • Path B — if your positioning feels generic or you're building a new campaign from scratch
  • Path C — if you have content running and want immediate, actionable feedback

Most users run Path C first (1 credit, 60 seconds, instant feedback) then Path A or B to build from a stronger foundation. Path B is your single highest-leverage move if you're planning a launch.

4

Your Next Steps

Week 1: Get One Asset Into Market

Create one asset from your chosen path. Share it with your team. Use the output in something real — a campaign brief, a landing page rewrite, a sales enablement doc. Don't just review it internally. Ship it.

Week 2: Pick a Second Hub

Week 3: Build with the Create Hub

Use Content Studio to generate new assets — blog posts, landing pages, ad copy, social posts — built on the buyer intel and messaging you've developed. 1–5 credits per piece.

Use Competitive Intel to build battlecards (10 credits). Export as Markdown, Word doc, or a visual Competitive Concerns Infographic.

Week 4: Introduce the Ask Hub (paid plans only)

Managing Your Credits

Fastest path to ROI: Run 5–10 content reviews (5–10 credits) on your highest-traffic pages and active campaigns. Fix the top 3 issues. Track if conversion improves. If it does, you know the tool works for your use case. Then invest in a Messaging Playbook.

FAQs

I'm not sure which path to pick.
If you're new to your market, start with Path A (Understand Your Buyer). If your positioning feels weak, start with Path B. If you have content running right now, start with Path C — it's the fastest feedback loop.
Can I use BIA for multiple buyer personas?
Yes. Complete onboarding for one, then add more personas in Settings. Each tool lets you pick which persona to focus on per run.
What's the difference between Messaging Playbook and GTM Assessment?
Messaging Playbook is your playbook — the actual messaging, objection responses, and discovery questions you'll use. GTM Assessment is a readiness check — it tells you if your positioning is strong and what to fix. Run the Assessment first if you're not sure where your positioning is weak.
Can I use content generated in BIA on my website right away?
Content Studio creates strong first drafts. Review them, edit for your brand voice, and fact-check before publishing. The Review Hub tools can help you polish them before they go live.
Can I control how the content reads?
Yes. A writing style selector sits above the content picker in Content Studio and Lead Magnets. Three options: Standard removes junkwords (seamless, robust, best-in-class, etc.) from all output. Differentiation-First leads with what separates you from the category default — useful when you're entering a crowded space. Clarity-First strips jargon and keeps every sentence plain — useful for technical or skeptical buyers. Your choice persists across sessions.
When should I use the Ask Hub?
Use it when you need strategic advice or want to pressure-test messaging before a launch. Examples: "How should we position against Competitor X for a VP of Demand Gen audience?" or "Will this campaign messaging resonate with a buying committee that includes CRO, CMO, and CFO?"
5

Quick Reference: The 5 Hubs at a Glance

HubWhat it doesCostBest for
Intel Buyer intel docs & audio overviews 10 credits (free if cached) Buyer research, campaign briefs, team alignment
Strategy Messaging playbook, GTM assessment, cold email 10–20 credits Positioning, launch messaging, sales enablement
Review Ad copy, language audit, credibility challenge, competitive reality check, content reviewer 1 credit / use Scoring & improving existing content
Ask (paid) Marketing advisor & committee advisor 2 credits / msg Campaign strategy, messaging stress-test
Create Content Studio, lead magnets, slides, infographics, competitive intel 1–15 credits Building new marketing assets at scale
One last thing. Pick one path. Use it on something real — a live campaign, an active persona, a piece of content your team is arguing about. Don't test it on a hypothetical. The feedback only matters if you ship the result.

Ready?   Open Buyer Intel Accelerator →